Gold Medal Competition
The GOLD MEDAL is not only an award, it is a promotion strategy for awarded companies, which begins at the Grupa MTP fair.
GOLD MEDAL - EXPERTS' AWARD
Each year, almost 500 products enter the competition for the Gold Medal of Grupa MTP. However, only the ones that meet the statutory criteria and obtain positive recommendations of the professional jury will receive this prestigious award.
The jury, which is a team of experts consisting of eminent specialists representing adequate areas of economic life, looks for modern, innovative products, manufactured basing upon top class technologies. The Gold Medal is thus a confirmation of product excellence and, consequently, an element of its promotion in the market.
GOLD MEDAL - CONSUMERS' CHOICE
The verdict of the Jury and the granting of Gold Medals to the winning products are followed by the next stage of the competition. Since the beginning of 2012, the representatives of the industry and consumers, in a separate competition called "Gold Medal Consumers' Choice", cast their votes for the best product at the fair. Votes can be cast at www.zlotymedal.com
The Medalist's Package is a set of promotional materials and benefits from Grupa MTP, addressed to companies that have won the Gold Medal for their registered product. The Package includes standard BTL materials in print version, files and projects in an electronic form for further use and selected PR and advertising services.
Identification of the awarded products at the exhibition:
- Prestigious Gold Medal Statuette and diploma,
- Logotype along with the logo book,
- Template of the advertisement promoting the winner,
- A4 stand with the Gold Medal logotype,
- Large sticker with the Gold Medal logotype for fast identification of the awarded product among the stands in an exhibition hall.
Campaigns targeted to visitors and exhibitors:
- Detailed descriptions of the awarded products in the electronic and print fair media: newsletters, maps, plans and folders for Visitors. With them the carefully prepared message will reach every trade fair visitor
- Placing the list of the awarded products and information promoting them on the MTP websites (www.grupamtp.pl, www.zlotymedal.com, websites of particular trade fairs, social media)
- Marking the Gold Medal winners on the visual identification elements on the fairgrounds during the fair
Information in the media:
- Campaign in the industry information services and on the websites of the winners
- Distribution of press releases on the award winners to national, local and trade journalists
- Interviews with the Gold Medal winners − in the Consumers' Choice competition and of special prizes − Promotion of the winners in social media, and further promotion on corporate websites and in the media
Gala events and conferences:
- Participation in the award ceremony – a prestigious event attended by the representatives of the industry, as well as institutions, associations and journalists
- Professional photos and a video from the award ceremony.
Other elements of the Package:
- Preparation of professional press materials,
- Obtaining a detailed media report - approximately 1.5 month after the fairs.